University of Louisville
Video
Challenge:
In a tough economic climate, the University of Louisville needed to create an emotional atmosphere at the onset of the largest capital campaign in the school’s history.
Answer:
Power produced a stirring video, capturing the very spirit of giving. This video, debuted at a dinner event for high-profile donors, showcased UofL’s impact on a number of people and places - the disadvantaged communities near campus, a scholarship recipient from a small rural town in western Kentucky and a spinal cord researcher recruited from Los Angeles, among others. The video became the face of the campaign – representing the power of giving from the perspectives of students, faculty, administrators, researchers, local donors and other dignitaries. By focusing on this impact, we were able to communicate the emotional, intangible benefits of philanthropy.
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