Trinity High School
Website
Challenge:
Beyond direct mail and mass media like outdoor and TV, directly reaching middle-school-aged kids for high school recruitment has always been a challenge for this private Catholic institution. In addition to developing Trinity’s website, Power was asked to consider new online strategies for speaking directly to potential students.
Answer:
As a part of this local high school’s student recruitment campaign, this microsite was created and launched specifically for 6th–8th graders. Features such as a freshman blog and a fun quiz helped give kids a better idea of the Trinity experience. A survey was created to help Trinity and Power capture valuable information for relevant, effective messaging in the future.
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