Thorntons, Inc.

Packaging

Challenge:
Offering a proprietary line of snacks and drinks, Thorntons needed a new name and look for a line of potato chips.

Answer:
Since potato chips are a fun snack food, Power wanted the packaging to be light-hearted and lively. Naming the product “T8Rs” inspired us to use whimsical type and colors that differentiate original from bar-b-que and wavy. T8Rs have been a hit with customers since their launch.

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