Thorntons, Inc.

Packaging

Challenge:
Thorntons, a regional convenience store chain, wanted to capture some of the energy drink market, so they turned to Power to develop a brand, starting with a name and accompanying design.

Answer:
Power combined a high-energy name with a bold design that stood out among a hoard of brands. The eRev logo and copy reflected the intensity and “boost” the drink provides, using a unique vertical orientation to create distinction in the store.

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