Thorntons, Inc.

Packaging

Challenge:
As the first proprietary brand offered by the company, Thorntons needed to make sure their brand of beef jerky made a big impression with beef jerky lovers.

Answer:
Power answered with Doc Boone's Beef Jerky and a package which tells the story of Doc Boone, a believable but fictional Kentucky pioneer. The package incorporates wood-grain elements and carving-style illustrations to capture the essence of the brand.

Learn more about Core Agency services