Sport Paint International

Website

Challenge:
The winter sports market is crowded with a wide variety of brands that promise style and performance. SP3i wanted to break through the clutter to properly introduce their unique products, and they asked Power to create an identity that would command attention and appeal to their target audience.

Answer:
What sets SP3i skis and snowboards apart is that they change color when you view them from different angles. So, Power gave each product its own unique name and personality that reflected the color transitions. Then, the creative and digital marketing teams created a website that utilized motion and bright colors to match the style of the brand – and even gave visitors the opportunity to watch an animation that shows each product in action.

Learn more about the Digital Marketing Group