Sport Paint International

Flash Animation

Challenge:
SP3i skis and snowboards have a style all their own. In fact, they even invented a revolutionary painting technique that changes color as the product moves in different directions. To promotetheir products to a wide audience, SP3i needed all marketing efforts to drive traffic to their website. But if the site couldn’t hold the attention of online visitors, SP3i wouldn’t be able to build their brand identity.

Answer:
Power decided to create a flash animation on the site’s homepage that would demand attention. The animation maintains constant motion as it transitions through all the available boards and reveals the personality of each color through motion graphics. This approach locked in viewers as they watched the full spectrum of products and helped to establish the SP3i brand right from the start.

 

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