Road ID
TV
Challenge:
With the purchase of media time on NBC during the broadcast of the Ironman World Championship, this emerging startup company was taking an unprecedented step into mass marketing. They challenged Power to create a 30-second TV spot, with a quick turnaround time, featuring their spokesman and defending champion, Craig Alexander.
Answer:
Blending existing NBC Ironman footage and dramatic original footage of Craig taken in Power's studio, the Power team was able to create a TV spot that represented the brand as a major player in athletic gear.
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