Road ID
Print Ad
Challenge:
To kick off a new marketing initiative, Road ID signed several “spokes athletes” to endorse their line of wrist IDs. The client challenged Power to create a cohesive print campaign that featured each athlete and provided a compelling “reason to buy” that would resonate with outdoor enthusiasts.
Answer:
After an incredibly packed three-day photo and TV shoot, the Power team was able to capture a series of stunning, dramatic shots of each athlete. These shots were combined with narrative copy that depicted the athletes’ passion for cycling as well as the vital importance of wearing ID.
- Phone 502.267.0772
- © Power Creative 2012
- Careers at Power
- Privacy Policy
