Power Creative

Website

Challenge:
Over the last several years, Power has made it a tradition to send clients and friends a digital holiday greeting. In 2009, we raised the bar by creating a full-blown holiday website featuring a bevy of content like gift site recommendations, recipes and more. The following year, the Power team wanted to keep the same concept but pump up the user experience.

Answer:
After exploring analytics from the previous holiday site, the Power team first determined what categories generated the most interest. Those popular categories were then updated with fresh content. A new category, Holiday Memories, was also created to add a more personal touch. Next, the team created a new interface with fresh art and interactive elements to keep the user engaged and entertained.

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