Power Creative

Logo Design

Challenge:
In concert with the Power rebranding initiative, the creative department thought it was the perfect opportunity to reimagine the Power logo.

Answer:
The overall design was born from the roots of its “power button” predecessor and has an abstract relation to the commonly used “power on” icon. The circle is now more open and graceful with a nice balance of positive and negative space. The "1" has broken free and has a playful asymmetry that adds a lot of energy.

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