Lennox International, Inc.

TV

Challenge:
AirEase, a provider of heating and cooling products, requested two 30-second TV spots for their co-op marketing program – one for the summer season and one for the winter. Both spots needed to address typical comfort problems and position the products as a modern solution. These spots also had to be shot at one location.
 

Answer:
Two new afflictions, named “air conditionitis” and “furnaceosis,” were created for this TV campaign to highlight the typical problems of an outdated HVAC system in a fun and unique way. AirEase products were positioned as “the modern comfort cure.”

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