Lennox International, Inc.

Brochure

Challenge:
Lennox turned to Power to refresh their collateral materials to better support and reflect the brand tagline, “Innovation never felt so good.”

Answer:
Power created an innovative-looking template that could be applied to Lennox’ three brands of heating, cooling and indoor air quality products. A theme-based approach is intended to engage homeowners and give them a quick impression of the product. A psychrometric chart applied to engaging lifestyle visuals subtly speaks to innovation behind the scenes; the graphic treatment helps contemporize pieces, without making them appear overly technical. An object in each original photo has been highlighted in "Lennox-red" to further distinguish pieces from competitors’ offerings.

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