Hillerich & Bradsby

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Challenge:
In honor of being named the “Official Glove of Churchill Downs and the Kentucky Derby”, our client requested a Derby event poster to promote the mark of distinction and raise awareness of their full line of gloves. The challenge was to tie in the legendary horse race with the innovative gloves in a visually impactful and clever way.

Answer:
Using a simple image of a pair of gloves making a shadow puppet of a horse, the creative team was able to highlight our client’s product and make the connection to the Derby. In addition, the textured background and frayed border added an element of artistry to give the poster a unique and collectable look.

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