Hillerich & Bradsby

Packaging

Challenge:
Powerbilt was launching a new line of golf clubs for junior players and needed complementary retail packaging in various sizes. Because the clubs would be offered at many retail locations with little sales support (i.e., pro shops), the packaging needed to also double as point-of-purchase to educate the consumer.

Answer:
This packaging design played a key role in the introduction of PowerBilt’s new youth line. The packages’ bold design, color coded graphics and informational callouts helped capture the buyers’ attention.

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