Highlands Health System
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Challenge:
Too many people believe that if they’re not sick or in pain, they’re perfectly fine. That's why preventive health is so important. Highlands Health System needed a campaign to remind people of the potential risks of various ailments before it becomes too late.
Answer:
Power created a campaign based on the actual statistical risk for each preventable health condition. These numbers would be reflected as “1 in 3” or “1 in 4,” and the “Don’t be the 1” campaign was a natural progression. Each execution was a simple – yet effective – reminder of the potential risks and encouraged the audience to visit their physicians.
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