GE Security
Print Ad
Challenge:
A newly formed division of GE, the Security group identified financial institutions as a key vertical market. Given the homogeny of bank security marketing that relies on common visuals and headlines, GE Security needed to rise above the market with a message that was relevant and memorable.
Answer:
This print ad helped introduce GE Security with an impactful reminder that security is an on-going effort, and that every aspect of security planning and resources is critical. The clean layout, complete with unconventional visual and highly relevant copy, positioned GE Security as a premier partner in the financial security sector.
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