Brown Jordan International, Inc.
Catalog
Challenge:
The National Accounts and Direct Imports division of Brown Jordan International needed a brochure that would function as both a presentation tool and leave-behind piece to support the company’s efforts in selling outdoor furniture to big-box retailers.
Answer:
“Changing World” identifies and interprets key directions in the outdoor furniture market and showcases BJI product innovations in the context of these trends. Sections ranging from product materials to consumer buying patterns made the trend book a valuable resource for buyers, while reinforcing Brown Jordan International’s leadership position in the market.
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