Brown-Forman

Brochure

Challenge:
To support the sale of GE Monogram® refrigeration products, GE entered into an agreement with Brown-Forman Corp. to leverage the company’s products and wide-ranging expertise in wine handling for use in Monogram promotional materials. GE asked Power to create a co-branded collateral piece that could be placed inside Monogram Undercounter Wine Reserves.

Answer:
With a foreword by the Director of Wine & Food Education at Fetzer Vineyards, this educational brochure uses a soft-sell approach to highlight the precise temperature-control capabilities of Monogram Undercounter Wine Reserves. Designed to read like a coffee-table magazine, this piece contains tips on selecting, collecting, storing and enjoying wine.

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