BBBS of Kentuckiana

Outdoor

Challenge:
Although Bowl for Kids’ Sake, the client’s annual fundraising event, was well known in the community, there was little awareness of its connection to Big Brothers Big Sisters. With outdoor advertising, the client requested creative that attracted “bowling enthusiasts” and raised awareness of how participation directly benefitted kids in the community.

Answer:
Through bright colors and simple images that immediately communicated “bowling,” these boards were designed to highlight the fun of bowling while linking the greater purpose of the event.

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