BBBS of Kentuckiana

Print Ad

Challenge:
In an effort to increase participation in the client’s annual fundraising event, Bowl For Kids’ Sake, Power was tasked with creating an ad targeted to the marketing communications industry in the local Business First publication.

Answer:
Because the ad was focused on their peers in the industry, the Power team wanted to poke fun at the classic, long-standing battles between marketing folks – Account Service vs. Creative, PR vs. Media, Radio vs. TV – as well as incite friendly competition. The team designed the ad to look like a retro boxing poster to add to the theme.
 

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