BBBS of Kentuckiana
Campaign
Challenge:
With more than 1,800 volunteer organizations in the Louisville Metro area, BBBS faced a plethora of competition for finding qualified individuals who had the personality and resources to become a dedicated Big. Overcoming the misperceptions of the program – that it requires too much time and money – was a communications challenge unto itself.
Answer:
To help increase the number of adult volunteers, Power developed the 400 Wanted campaign, which presented a clear and urgent message: At any given time, more than 400 children in the area are in need of a positive mentor. The creative execution demonstrates that the adults in the relationship have just as much fun as the kids being served.
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