BBBS of Kentuckiana
Annual Report
Challenge:
After several years of featuring candid shots of Bigs and Littles at events throughout the year, the client asked Power to explore a new creative approach with the annual report that would bring more warmth and emotion.
Answer:
The creative team developed a concept around children's art, requesting that the client arrange for all kids in the program to draw or paint a picture. With hundreds of art to choose from, Power chose several colorful entries to feature throughout the annual report. In addition, our photo group captured several shots of Bigs and Littles in the program to feature on the cover. The final touch was a shoelace added to bind the pages together.
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