GE Appliances - Monogram

Website

Challenge:
The traditional way to advertise a product is to make it the hero and highlight features and benefits. With its luxury collection of Monogram® appliances, GE wanted to take a slightly different approach by demonstrating how their products can be used in the home.

Answer:
“All in Good Food” is a website that puts meals and cooking on the front burner, while giving a supporting role to appliances. Professional chefs bring their unique insights to the table, providing credible expert opinion through blog articles and videos on how to use Monogram appliances to achieve best results. Weekly content updates with email notifications keep pages fresh and encourage repeat visits.

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