Tim Lucas, Vice President, Media

How long have you been with Power?

6 years.

Describe Power Creative in five words or less.

Professional yet personable.

What is the most fulfilling part of your career?

Meeting and working with many different types of people and personalities. I truly believe it’s our “melting pot” that creates the sparks.

Name your top three favorite Louisville destinations.

Louisville Palace Theatre, Slugger Field, and my backyard with the kiddos.

What advice would you give to someone starting out in advertising?

Working harder than everyone else will get you noticed.

At 6 years old, what did you want to do when you grew up?

Third baseman for the St. Louis Cardinals.

What is your favorite ad campaign of all time?

The marketing push behind “The Blair Witch Project”—one of the first very successful uses of “new” media and viral marketing.

If you could write a tagline for yourself, what would it be?

Here’s one for the Media Department instead: Take equal parts Warren Buffett analytics and Jimmy Buffett zest, shake well, and serve very early in the morning.