Power Creative Named Official Honoree in 15th Annual Webby Awards

Apr 21, 2011

Power Creative's company website has been named an Official Honoree in the 15th Annual Webby Awards, a recognition received by just 10 percent of entries. Ballots are now being cast and voting by the public will be underway until Webby Award and People's Voice Award Winners are announced May 3, 2011. Winners will attend The 15th Annual Webby Awards live from Hammerstein Ballroom in New York City on June 13.

Webby Awards are handed out for categories in Websites, Interactive Advertising & Media, Online Film & Video and Mobile & Apps. The 15th Annual Webby Awards received a record nearly 10,000 entries from all 50 US states and more than 60 countries worldwide, the most in its history.

Winners are chosen by the International Academy of Digital Arts & Sciences, a global organization whose members included director Darren Aronofsky, Martha Stewart, Huffington Post Media Group President Arianna Huffington, Twitter Co- Founder Biz Stone, musician David Bowie, Internet co-creator Vint Cerf, Virgin Group Chairman Richard Branson, and R/GA Chairman and CEO Bob Greenberg. The online public chooses the Webby People's Voice winners by voting on their favorite nominees.

Sites and apps are selected for recognition based on excellence in the following criteria (but not limited to): content, structure and navigation, visual design, functionality, interactivity and overall experience.

"Recognition by The Webby Awards puts us in an esteemed group of industry leaders such as Amazon.com, eBay, Yahoo!, iTunes, Google, FedEx, BBC News, CNN, MSNBC and The New York Times," said President and CEO David Power. "I've always known we have world-class talent at Power and it's nice to be in the same category as NPR, Mashable, Facebook, Twitter and NASA.

"The internal team that worked on this is really excited about the honor, and they deserve a lot of praise for their work on our website and those we produce for our clients," he added.

The Webby Awards will be broadcast live to a global audience through a new partnership with MLB Advanced Media (MLBAM), the interactive division of Major League Baseball. In addition to social media and multiple stream integrations, viewers will have the ability to share in-progress highlights, interact on multiple screens using custom developed mobile phone and tablet apps, and experience a tricked-out video stream that provides not just a front row seat to the ceremony, but also the ability to participate and shape the event as it unfolds.