Kentucky’s largest full-service ad agency by employment expands to accommodate new clients

An additional $10 million in annual billings would cause most ad agencies to hire a few more people. For Power Creative, it also means breaking ground on a fifth building on its five-acre campus and positioning itself for future expansion.

“In the past year, we started working with seven new clients that generated nearly 20 percent growth in employment,” said David Power, president and chief operating officer of the company located in Eastern Jefferson County.

“Our business model is all-inclusive, meaning we do the vast majority of work in-house—including pre-press and photography—that most agencies contract out. That model gives us more control over our consistency, quality and deadlines. It also means we need a lot of space for people, technology and production,” added Power.

The full-service advertising, marketing and communications firm consistently ranks as one of the largest agencies in the state by gross income.

“With our focus on being an all-inclusive agency for our clients, we’re easily the largest agency by employment at about 160. And with nearly 65,000 total square feet of space by the end of this summer, we’ll be positioned well for future growth opportunities,” said Power.

Clients new to the agency include:

  • Thorntons Inc., an independent gasoline and convenience chain that is Kentucky’s largest privately-held company with more than one billion dollars in annual revenue.
  • TravMatix.com, a subsidiary of Interstate Data that offers users the opportunity to customize road travel with built-in preference planning that saves money, time and frustration.
  • Insuramax, Inc., a full-service, independent insurance agency established in 1970. Based in Louisville, Insuramax provides insurance solutions to commercial, industrial and residential clientele throughout the region.
  • National Center for Missing & Exploited Children’s Take 25, a new project of the nonprofit organization that works in cooperation with the U.S. Department of Justice. Take 25 is a national campaign to heighten awareness of missing and exploited children, culminating in the observance of National Missing Children’s Day on May 25, 2007.
  • IR Security Technologies, a division of Ingersoll Rand, headquartered in Indianapolis.
  • Hollenbach-Oakley, a Louisville-based commercial real estate development and construction management company.