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mobile strategy

Mobile University – An Overview #Mobiu2011

Armed with smartphones, iPads and other essentials, a Power Creative team recently hit the road for Mobile University 2011, a conference hosted by the Heartland Mobile Council in Chicago. Our goal was to discuss innovation in the mobile sector and gather insights into the behavior of the “new” mobile consumer.

We heard from many brand innovators, mobile marketers, strategists and researchers.  Among our favorites were:

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