Needless to say, 2010 was the year that mobile marketing went mainstream. Mobile devices are no longer just used as phones and to text, but have become a lifeline to all things digital. Rarely are we caught without our mobile device close by, if not in our hand.
As mobile device technology has become more sophisticated (including iPad and other tablets), so have user expectations. This is why to me, 2011 will truly be the year of mobile marketing done right.