Needless to say, 2010 was the year that mobile marketing went mainstream. Mobile devices are no longer just used as phones and to text, but have become a lifeline to all things digital. Rarely are we caught without our mobile device close by, if not in our hand.
As mobile device technology has become more sophisticated (including iPad and other tablets), so have user expectations. This is why to me, 2011 will truly be the year of mobile marketing done right.
Interestingly, I overhead a couple of folks debating this at a local Starbucks as I was awaiting my amazing Toffee Nut Latte … yum. Our local Starbucks is a treasure trove of marketing conversations … it is amazing what I learn while awaiting my drink. But, I digress. Back to the question at hand.
This is definitely a question that needs asking – no matter how unpopular or unhip the question is perceived to be. (Trust me – when you are in a roomful of people excited about creating an ipad app and you ask that question – there will be eye-rolling).Read more
A QR code (quick response code) is a two-dimensional barcode that can be displayed in printed form (print ads, signage, billboards, tradeshow booths, etc.) and used to drive consumers/prospects to a website, allow them to receive text messages or see short text messages on their phones. Quite simply, it’s a completely different way of interacting with your target audience and getting them to do something you want (i.e., learn more about your products/services).Read more