Power Creative is fully embedded in the blogosphere with several folks at the agency, posting their musings and insights for your weekly enjoyment. Peruse the blogs below and come back often!

Strategy

Be the Master of Your Own Domain(s) - Part 1


Over the years, I’ve seen numerous clients put themselves in a bad spot because they gave an outside vendor (i.e., programmer, consultant, etc.) or the wrong employee control of their website and domains (ex.: www.acmecompany.com). When the relationship with the vendor goes south or the employee leaves the company, the client is left scrambling trying to regain control of or access to their web assets.
 
This two-part series is going to focus on protecting your company’s website, domains and other valuable assets.
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Mobile Marketing in 2011

Needless to say, 2010 was the year that mobile marketing went mainstream. Mobile devices are no longer just used as phones and to text, but have become a lifeline to all things digital. Rarely are we caught without our mobile device close by, if not in our hand.

As mobile device technology has become more sophisticated (including iPad and other tablets), so have user expectations. This is why to me, 2011 will truly be the year of mobile marketing done right.

 

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8 Tips for Email Marketing Success

Email marketing can be a very effective way of staying in front of your customers/prospects. They may not buy from your right away but you’ll be top-of-mind when they’re ready to make that decision. How can you stand out from all the clutter? The eight tips below will take you a long way.

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Should your digital strategy include an iPad app?

Interestingly, I overhead a couple of folks debating this at a local Starbucks as I was awaiting my amazing Toffee Nut Latte … yum. Our local Starbucks is a treasure trove of marketing conversations … it is amazing what I learn while awaiting my drink. But, I digress. Back to the question at hand.

This is definitely a question that needs asking – no matter how unpopular or unhip the question is perceived to be. (Trust me – when you are in a roomful of people excited about creating an ipad app and you ask that question – there will be eye-rolling).

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7 Things You Need to Know About QR Codes

A QR code (quick response code) is a two-dimensional barcode that can be displayed in printed form (print ads, signage, billboards, tradeshow booths, etc.) and used to drive consumers/prospects to a website, allow them to receive text messages or see short text messages on their phones. Quite simply, it’s a completely different way of interacting with your target audience and getting them to do something you want (i.e., learn more about your products/services).

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