Media
Google’s first attempt with social media was Google+, landing over 10 million users less than a month and over 90 million users as of now. According to Slate, Google+ couldn’t compete with the 500+ million users on Facebook.
Google is now taking its next steps in social media with Leaderboard. Leaderboard is a new feature allowing users to earn points for checking in to locations via Google Latitude.
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When I was told that we had a client with a controversial message requesting our advertising expertise, I was very intrigued. Curiosity grew to bewilderment when I discovered that they were encouraging the use of smokeless tobacco. Wait…what?!? For years we’ve been told about the dangers of smokeless tobacco. We’ve seen the giant warning signs on their advertising. We’ve seen the horrifying pictures of mouth cancer.
But after hearing the client (who happened to be a brilliant medical doctor) explain his 17 years of research, it all became clear: This may actually save lives.
There is nothing like Derby week in
Louisville. Whether you have money on the line or not,
the horses and the atmosphere at Churchill Downs is a one-of-a-kind experience.
Just days before Churchill filled up with
celebrities, the Power Creative Media Team joined the Louisville Advertising
Federation on Millionaires Row to soak up the fun, take in the hats and enjoy a
mint julep (or two). Read more
Five dollar tickets, one dollar hot dogs…we “like” this. Thanks to the orchestrated efforts of Power Creative Senior Vice President, Tim Lucas, a good time was had by all at Slugger Field on Monday night. The Louisville Bats “Social Media Night” (4/18/11) invited Facebook and Twitter users to interact and vote on details such as one dollar concession stand item as well as lower ticket prices for every “like” they received up until the game. Read more
As our evolving electronic lifestyles progress at a rapid pace, the pint-sized gadget does its part in keeping up.
We are not the first -nor will we be the last- to offer some words on the ever-growing and outgrowing phenomena that is mobile technology. Certainly not with trend-telling prophets forecasting its impending rise around the media world's every blogging corner. More compellingly -most of us have our very own 4.5"x2.4" device in our pockets intimately reminding us how integral it has become. (Appropriately enough- I actually did most of the research for this blog post through my iphone's browser). Read more
"Harried", "Stressed", "Overbooked"...unfortunately, these words have become as synonymous with the holidays as "jingle", "jolly" and all those Whos' down in Whoville. But, as we work double-time to accomplish tasks both personal and professional before year's end, silver linings have been predicted on the horizon. We at the PC Media Blog have scanned the e-universe and found some encouraging news about the year to come...
As we approach a long weekend with family and friends, and before jumping headlong into the hectic holiday season, we thought some seasonal reflections were appropriate in this corner of cyberspace. So, before we pass the cranberry sauce and sneak an extra slice of pumpkin pie for the late football game, we give thanks... Read more
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