Digital Marketing
Needless to say, 2010 was the year that mobile marketing went mainstream. Mobile devices are no longer just used as phones and to text, but have become a lifeline to all things digital. Rarely are we caught without our mobile device close by, if not in our hand.
As mobile device technology has become more sophisticated (including iPad and other tablets), so have user expectations. This is why to me, 2011 will truly be the year of mobile marketing done right.
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Armed with smartphones, iPads and other essentials, a Power Creative team recently hit the road for Mobile University 2011, a conference hosted by the Heartland Mobile Council in Chicago. Our goal was to discuss innovation in the mobile sector and gather insights into the behavior of the “new” mobile consumer.
We heard from many brand innovators, mobile marketers, strategists and researchers. Among our favorites were:
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YouTube has rolled out a new channel design. Currently, you can switch to and from the new design. However, on March 7, 2012 the migration to the new design will be mandatory and automatically switched over for all existing channels.
What Changes
With the old design, many brand channels use header banner images that contain specific web and social links. The new design changes the approach to layout by the following:
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