Armed with smartphones, iPads and other essentials, a Power Creative team recently hit the road for Mobile University 2011, a conference hosted by the Heartland Mobile Council in Chicago. Our goal was to discuss innovation in the mobile sector and gather insights into the behavior of the “new” mobile consumer.

We heard from many brand innovators, mobile marketers, strategists and researchers.  Among our favorites were:

Over the years, I’ve seen numerous clients put themselves in a bad spot because they gave an outside vendor (i.e., programmer, consultant, etc.) or the wrong employee control of their website and domains (ex.: www.acmecompany.com). When the relationship with the vendor goes south or the employee leaves the company, the client is left scrambling trying to regain control of or access to their web assets.
 
This two-part series is going to focus on protecting your company’s website, domains and other valuable assets.
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Email marketing can be a very effective way of staying in front of your customers/prospects. They may not buy from your right away but you’ll be top-of-mind when they’re ready to make that decision. How can you stand out from all the clutter? The eight tips below will take you a long way.

Interestingly, I overhead a couple of folks debating this at a local Starbucks as I was awaiting my amazing Toffee Nut Latte … yum. Our local Starbucks is a treasure trove of marketing conversations … it is amazing what I learn while awaiting my drink. But, I digress. Back to the question at hand.

This is definitely a question that needs asking – no matter how unpopular or unhip the question is perceived to be. (Trust me – when you are in a roomful of people excited about creating an ipad app and you ask that question – there will be eye-rolling).