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development
This being the inaugural post of the Power Creative Development blog, I thought it would be apt to discuss a topic that best represents our approach to development, thereby both saying “hello” and dropping some knowledge at the same time. That “approach to development” being this: the most awesome development that works for the most people - and the topic being this: the humble, hoary web browser.
With the average developer at Power having greater than a decade’s worth of PRO experience - and all of us having grown up clutching a mouse, we’ve seen the browser from its infancy to where it stands today. And - being the gearheads we are - we’ve tried them all (yes, even Opera), though we all have our own favored tool.
The idea of the “favored tool” used to be the way decisions were made regarding browser support - remember those “This page is best viewed in X browser” tags that you’d see in the footer of your favorite Geocities page? Those were the days, right developers? You could tell your visitors how best to view your content (or perhaps, write in your guestbook!) - and they’d totally do it, right? Eh, maybe not...
It wasn’t entirely the fault of those developers - back in the late 90s the Internet was a bit like the Wild West - a vast, lawless unconquered land with thousands trying to stake their claim and precious few sheriffs. Browser competition was raging - Netscape and Microsoft duking it out, trying to build a userbase while at the same time the W3C was releasing unwieldy HTML specifications that neither browser would fully support. What was a developer to do? That’s right, he’d just develop for one browser and call it a day.
That sort of development is actually very attractive to developers, and whoever was tracking their time spent developing. Reduce the work by reducing the number of browsers you had to support. It definitely makes things easier - at least in the short term.
Sadly, you can still see plenty of evidence of that sort of development out on the web today. there are plenty of B2B intranet/extranet web applications, healthcare websites and institutional systems out there that either require a specific browser or are so pitifully clunky in their “non-preferred” browser you’d consider running two browsers at the same time. These funky websites are the outgrowth of the old way of thinking about the Internet - which was that the way people accessed the Internet could be controlled by someone who wasn’t the user themselves. It just doesn’t work that way anymore - the Internet, she’s just too wild for that.
Skip forward a decade or more to the present day, and both the web browser and the HTML specifications they are supposed to support have matured greatly. In fact, today, the majority of users visiting this site are using a browser that has pretty decent support for HTML, CSS and Javascript. Today there is a whole host of browsers easily available to all users - and you’ve got to account for them all.
And yes, developers, I do mean Internet Explorer 6.
Not to pick on ol’ IE6 - but it’s the best example of a sad old browser we’d like to see put out to pasture. It could be any old browser, but you should treat them just the same.
Just remember - your website visitors don’t need you as much as you need them. Your website is essentially a storefront, and if somebody rings the doorbell, you answer. “But just how many people are really using IE6?” you ask. Go ahead, check the analytics (you are using analytics, right?) on any well-trafficked site you run. Seriously, I’ll wait. Check the number of people who are accessing it using Internet Explorer 6 - it is likely somewhere in the 10% range, plus or minus depending on the audience. You wouldn’t be rude to 10% of your customers, would you?
The rule we like to use here is, instead of "let it be," we say "let it degrade." It’s OK to exploit the newest, craziest HTML5 feature - something that will really wow that Chrome-driving power user designer buddy of yours - but you better make sure you take care of the VP of Finance who is browsing your site with AncientSurf 1.0 with 18 toolbars - because there are more of those out there than you might think.
Here on this shiny-new site, we’ve paid careful attention to those old browser visitors (some of them are our best clients!), but at the same time we’ve also packed in as much of the bleeding edge as we can (stay tuned for a post on this) - but we make sure that the ultimate goal is to serve the user, and not just serve ourselves.
In microcosm, I think that’s a pretty good example of the way we design and develop the digital marketing projects we thrive on here at Power.
The idea of the “favored tool” used to be the way decisions were made regarding browser support - remember those “This page is best viewed in X browser” tags that you’d see in the footer of your favorite Geocities page? Those were the days, right developers? You could tell your visitors how best to view your content (or perhaps, write in your guestbook!) - and they’d totally do it, right? Eh, maybe not...
It wasn’t entirely the fault of those developers - back in the late 90s the Internet was a bit like the Wild West - a vast, lawless unconquered land with thousands trying to stake their claim and precious few sheriffs. Browser competition was raging - Netscape and Microsoft duking it out, trying to build a userbase while at the same time the W3C was releasing unwieldy HTML specifications that neither browser would fully support. What was a developer to do? That’s right, he’d just develop for one browser and call it a day.
That sort of development is actually very attractive to developers, and whoever was tracking their time spent developing. Reduce the work by reducing the number of browsers you had to support. It definitely makes things easier - at least in the short term.
Sadly, you can still see plenty of evidence of that sort of development out on the web today. there are plenty of B2B intranet/extranet web applications, healthcare websites and institutional systems out there that either require a specific browser or are so pitifully clunky in their “non-preferred” browser you’d consider running two browsers at the same time. These funky websites are the outgrowth of the old way of thinking about the Internet - which was that the way people accessed the Internet could be controlled by someone who wasn’t the user themselves. It just doesn’t work that way anymore - the Internet, she’s just too wild for that.
Skip forward a decade or more to the present day, and both the web browser and the HTML specifications they are supposed to support have matured greatly. In fact, today, the majority of users visiting this site are using a browser that has pretty decent support for HTML, CSS and Javascript. Today there is a whole host of browsers easily available to all users - and you’ve got to account for them all.
And yes, developers, I do mean Internet Explorer 6.
Not to pick on ol’ IE6 - but it’s the best example of a sad old browser we’d like to see put out to pasture. It could be any old browser, but you should treat them just the same.
Just remember - your website visitors don’t need you as much as you need them. Your website is essentially a storefront, and if somebody rings the doorbell, you answer. “But just how many people are really using IE6?” you ask. Go ahead, check the analytics (you are using analytics, right?) on any well-trafficked site you run. Seriously, I’ll wait. Check the number of people who are accessing it using Internet Explorer 6 - it is likely somewhere in the 10% range, plus or minus depending on the audience. You wouldn’t be rude to 10% of your customers, would you?
The rule we like to use here is, instead of "let it be," we say "let it degrade." It’s OK to exploit the newest, craziest HTML5 feature - something that will really wow that Chrome-driving power user designer buddy of yours - but you better make sure you take care of the VP of Finance who is browsing your site with AncientSurf 1.0 with 18 toolbars - because there are more of those out there than you might think.
Here on this shiny-new site, we’ve paid careful attention to those old browser visitors (some of them are our best clients!), but at the same time we’ve also packed in as much of the bleeding edge as we can (stay tuned for a post on this) - but we make sure that the ultimate goal is to serve the user, and not just serve ourselves.
In microcosm, I think that’s a pretty good example of the way we design and develop the digital marketing projects we thrive on here at Power.
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if(`you are a developer` ==
if(`you are a developer` == 1){
this comment is pretty amusing
}else{
this comment is just a browser glitch
}