A QR code (quick response code) is a two-dimensional barcode that can be displayed in printed form (print ads, signage, billboards, tradeshow booths, etc.) and used to drive consumers/prospects to a website, allow them to receive text messages or see short text messages on their phones. Quite simply, it’s a completely different way of interacting with your target audience and getting them to do something you want (i.e., learn more about your products/services).
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