Power Creative is fully embedded in the blogosphere with several folks at the agency, posting their musings and insights for your weekly enjoyment. Peruse the blogs below and come back often!

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7 Things You Need to Know About QR Codes

A QR code (quick response code) is a two-dimensional barcode that can be displayed in printed form (print ads, signage, billboards, tradeshow booths, etc.) and used to drive consumers/prospects to a website, allow them to receive text messages or see short text messages on their phones. Quite simply, it’s a completely different way of interacting with your target audience and getting them to do something you want (i.e., learn more about your products/services).

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8 Tips for Email Marketing Success

Email marketing can be a very effective way of staying in front of your customers/prospects. They may not buy from your right away but you’ll be top-of-mind when they’re ready to make that decision. How can you stand out from all the clutter? The eight tips below will take you a long way.

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Be the Master of Your Own Domain(s) - Part 1


Over the years, I’ve seen numerous clients put themselves in a bad spot because they gave an outside vendor (i.e., programmer, consultant, etc.) or the wrong employee control of their website and domains (ex.: www.acmecompany.com). When the relationship with the vendor goes south or the employee leaves the company, the client is left scrambling trying to regain control of or access to their web assets.
 
This two-part series is going to focus on protecting your company’s website, domains and other valuable assets.
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Check out these 11 new features in Facebook’s new timeline for company pages

Red Bull Facebook Page

1. All company pages will be converted over to the new timeline format on March 30, 2012


Unfortunately, you don’t have any choice in the matter. Facebook will automatically be moving all pages over to the timeline format. You should go ahead and be prepared with a cover photo at the very least so your page doesn’t look inactive or out of date.

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