Power Creative is fully embedded in the blogosphere with several folks at the agency, posting their musings and insights for your weekly enjoyment. Peruse the blogs below and come back often!

New YouTube Channel Design – What Marketers Should Know

YouTube has rolled out a new channel design. Currently, you can switch to and from the new design. However, on March 7, 2012 the migration to the new design will be mandatory and automatically switched over for all existing channels.

What Changes

With the old design, many brand channels use header banner images that contain specific web and social links. The new design changes the approach to layout by the following: 

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Partly Cloudy With A Chance Of ....

Snowfall in the Louisville area has been very light this winter. In fact including the .3 inch that fell overnight, we now have received only 2.1 inches for the 2011-2012 winter season, which is far below the yearly 14.7 inch average for the area. Nonetheless, the dusting provided some very beautiful images as captured here by Power Creative Senior Photographer Bill Miller. Read more

The Year In Review 2011 - Photos by Ted Wirth

 

Please enjoy some of our favorite photographs by Staff Photographer Ted Wirth that he shot during 2011.

 

Pictured above: 

Ripple Effect. Client - Power Stock

Pictured below (left to right):

Kentucky Derby Week, Churchill Downs Chaps. Client - Churchill Downs

Drive. Client - Kent School of Social Work, University of Louisville

Campus Gate. Client -University of Louisville 2011 Annual Report

Hands of Time. Client - Kent School of Social Work, University of Louisville

Water Drop. Client - Power Stock

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The Year In Review 2011 - Photos by Bill Miller

 

Please enjoy some of our favorite photographs by Senior Photographer Bill Miller that he shot during 2011.

Pictured above: 

A very unusual "birdseye" view of Papa John’s Cardinal Stadium during the University of Louisville vs Marshall University football game. Image editing and retouching by Sr. Imaging Technician Brad Bird. Client - University of Louisville

 

Pictured below (left to right);

Kentucky Derby Week, Churchill Downs Twin Spires. Client - Churchill Downs

Baseball Closeup. Client - Power Stock

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2011 – In Review : Photos by Craig Schneider

 

Please enjoy some of our favorite photographs by Senior Photographer Craig Schneider that he shot during 2011.
Pictured above;
From Years Gone By – Citystates Group, Owensboro, KY
Pictured below:
Countertop Breakfast – GE Appliances
Sharing a Laugh – GE Appliances
Dave Lennox – Lennox 
Office Chic – Lexmark
Egg Basket -  Power Stock
The New Look of Clean – GE Appliances
 

Autumn by Henry Wadsworth Longfellow

Power Staff Photographer, Ted Wirth's Fall images provide a nice illustration for one of my favorite poems, "Autumn" by Henry Wadsworth Longfellow.

 

 

With what a glory comes and goes the year!

The buds of spring, those beautiful harbingers

Of sunny skies and cloudless times, enjoy

Life's newness, and earth's garniture spread out.

And when the silver habit of the clouds

Comes down upon the autumn sun, and with

A sober gladness the old year takes up

His bright inheritance of golden fruits,

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Halloween Dissection....

Halloween Dissection, by Chris Harkins.

Halloween is one of the most fun holidays we have in the year. For artists, it gives us an opportunity to explore creative avenues not often traveled.  So when brainstorming for this year's Halloween greeting, it only seemed appropriate to feature zombies.  Zombies are in! Read more

Mobile University – An Overview #Mobiu2011

Armed with smartphones, iPads and other essentials, a Power Creative team recently hit the road for Mobile University 2011, a conference hosted by the Heartland Mobile Council in Chicago. Our goal was to discuss innovation in the mobile sector and gather insights into the behavior of the “new” mobile consumer.

We heard from many brand innovators, mobile marketers, strategists and researchers.  Among our favorites were:

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The True Meaning of Friendship

On a recent morning Friendship House located in Old Louisville was filled with activity. Friendship House is run by Christian Care Communities, Kentucky’s largest faith-based not-for-profit provider of affordable senior retirement living and long-term care for older adults. CCC was founded in Louisville in 1884 to take care of widows and orphans, and now serves older adults through an extensive network of retirement communities. The University of Louisville's Kent School of Social Works works hand in hand with CCC and Friendship House. Read more

jQuery Mobile for Rapid Prototyping and Development

When developing web-based applications for mobile devices, or even just simple web sites, sometimes it pays to travel the beaten paths, use the familiar tools, and aim for the known landmarks. The mobile space is constantly changing, however, and finding your way through a project often requires a bit of intrepid exploration and trailblazing. It also helps to have the right tools.

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