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Social media can be fun, rewarding and even life enhancing.
It can also be somewhat awkward.
You’re supposed to be there, or be stuck squarely in the middle of 2006. But “there” can be one of any number of platforms. Twitter. Facebook. YouTube. Flickr. Google+. Instagram. The list goes on and on.
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Once you set the standard, any changes you make will be graded on a steep curve. Is less more....or is more less?
Is Google's new attempt to streamline its offerings and play to the masses the online equivilant of a musician who pushes creative boundries with his/her art, but finds their greatest commercial success courting airplay and pumping out hits? (Springsteen's Born In the USA comes to mind first here).
Can we compare AdWords to 3-chord rock 'n roll?
We'll attempt to answer most of these questions in our latest "Enhanced" Power Media Blog entry
Last month at a Facebook press event, Mark Zuckerberg, CEO of Facebook, announced the social network's latest feature, called Graph Search. Graph Search will offer users a new way to explore the social network's collection of 'likes'. Graph search works similar to a traditional search bar, but rather than typing in keywords, users are encouraged to string together series of simple phrases and categories to find results.
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Your email box has filled up with 37 emails before the sunrise....your Twitter feed whirls at the tempo of an early Metallica song....your annual budgets were reduced, but your metric goals have increased....your 3rd Party AdServer is speaking a different language (literally and figuratively)...
And yet, there is no better time to be in the media mix....
kyshakespeare.com/
The 404 error page is the page displayed when a web page is called that simply does not exist. Whether it is due to user error, a site error, or a page that has been removed, the 404 error page serves the purpose of guiding website visitors when they have lost their way.
Although a default page is provided by the server, a custom page gives you the opportunity to keep your website visitor engaged and on your site! Here are three tips for an impactful and effective 404 page.
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According to Think with Google “Adults spend 18 hours a week online” that’s basically the equivalent to a part time job. What about you…think about it how often are you engaged with digital content?
Enewsletters, magazine digital editions, YouTube, Hulu, blogs, social media… the digital world changed our lives and changed the world of marketing.
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We at Power Creative are always happy to welcome our friends from Google to Louisville, KY. With the many different clients and campaigns we have actively running across their platforms, it is nice to spend some quality time in the same room for a strategy, planning and Q&A session. While much of the discussion was client-specific, there were some general trends and topics discussed, such as:
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by Chris Harkins
Software evolves. Useless, outdated features fade away and newer features make the application stronger, even if it takes some time to work out the kinks. Applications are more powerful than the year before because our industry is in perpetual change to keep up with higher client expectations - the applications we use have to keep up. Read more
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